product marketing different level

There are altered levels of packaging that a chump may be apparent to. Usually, the chump is administration the artefact in its primary packaging. This is the packaging that the artefact is apparent in as it sits on the abundance shelf for example.

The primary packaging is the packaging that is apparent to the chump and so will accept the attributes carrying important advice to the consumer. However, the all-embracing packaging can additionally be subdivided into added levels of packaging.

The aboriginal akin of packaging is the amalgamation that the artefact is independent in. This akin of packaging may be the one that the chump sees, but depending on the product, the aboriginal akin amalgamation may be as simple as a bright artificial bag. For example, in a atom box, the box is displayed to the consumer, about the absolute atom is independent aural a closed artificial bag. 

The bag is the aboriginal akin of packaging.

The next, or added akin of packaging in this archetype would be the atom box itself. In this case, the aboriginal akin of packaging provides some aegis to the aliment account and conveys no advice to the consumer. The atom box however, acting as the added level, provides added protection, bt it additionally provides advice to the consumer, as able-bodied as a way for the atom to be displayed, i.e. a box will fit more good on a shelf than a artificial bag abounding of cereal.

Food for thought, did you anytime admiration why atom is independent aural a artificial bag and again put into a box, admitting pasta or potato chips are alone packaging with alone one akin of packaging?

Sometimes both levels of packaging will accommodate advice to the consumer. Take for archetype a canteen of aspirin. You can generally acquisition aspirin packaged aural the aboriginal akin bottle, and a added akin box.

A artefact may alike accept a third akin pacakge. Products that are awash in aggregate items can generally accept a third level. The aforementioned atom box awash in a aggregate abundance may be awash in a beyond box which contains two or three abate boxes, which contains a artificial bag.

Every akin of packaging is actual important and every aspect of it should be carefully advised to back not alone its careful amount to the artefact but as a way to acquaint to the consumer.