saving and making money in market segmentation

Market segmentation is all about sales and marketing ROI. The premise is that in order to maximize success with a large population of customers, it is better to split into logical subgroups. By dividing a large common market into subgroups, you can improve your product, message, promotion, distribution and related strategies to the unique needs of specific groups of customers.
Segmentation models range from simple to complex and address the development and application of them is the topic for the whole book itself. But here are three examples of real benefit segmentation models:

   1. Product roadmap plan. He SOA easier to develop a roadmap if an internal agreement, needs and behavior profiles Äîincluding, Aiofe the most attractive customer segments. If policy makers share a common vision of what the most interesting segments, and their new needs, new product planning and product development time and resources more efficient processes. Not for the obvious benefit to ignore the ideas inspiring products to customers more likely to succeed.
   2. Embrace niche marketing. Only a few companies that can compete with the big fish in a big pond. Instead, segmentation model shows how a big fish in small pond, small pond aior pair. A segmentation project can be designed to identify, describe and to choose a profitable niche.
   3. Setting your budget. Why does the marketing budget is determined by something as arbitrary as a percentage of sales? A segmentation model is a more meaningful analytical approach. Given the size of the interesting segments, and targets for each segment (awareness / preference share of the market, etc.), the budget in line with the strategic objectives that can be built. When using this approach for the first time to participate, you may find you to invest in specific marketing programs, and many others.
These are just three examples, Äîthere more. Indeed, there are many ways a model of segmentation can help your organization make money and save money. That said, effectively creating a model of segmentation is quite complex, and success requires planning process very seriously. Before I begin, I encourage you to help someone who has experience with this type of research, Äîeither a consultant or market research desk.