Some of the ancient of heaven, the ends of the warning of a spectator, seeking Vertebrata hurricanes, tornadoes or tsunami.
Warning reason for the patronage of other early caught by the wind and the things that can be the irascible faculty.
In the juridical, fraud and authority also be considered an early warning system.
Monday, January 31, 2011
Sunday, January 30, 2011
trend list building opt in page
With so many internet marketing trends about List Building, we can not escape the fact that the simplest way to build your list is to give your readers something tangible value for them. Here are some great ideas of things you can give in return for their email:
Saturday, January 29, 2011
4 keys to build powerfull website-internet marketing strategy
Start Internet marketing by showing yourself through a web site that is credible and strong. 'Reliable' means: well-organized, relevant and current title. If you achieve this, you will be carving out a presence on the internet to market yourself or your product.
Friday, January 28, 2011
internet marketing-how to get targetted traffic visitor
Marketing is a process or function that aims to move the server product from producer to consumer or customer. Internet marketing is of course about doing exactly this in the network of World Wide Web. Other terms used for it is: online marketing, e-marketing, web marketing, etc. Every day more and more people join the global network and it became one of the largest humanitarian billboard had ever seen. You can market your products through e-mail (only a list of legit), banners, search engines and is called search engine marketing. Actually internet marketing becomes a service offered by the company more and more. The effect can be very good where inii attract new people every day and can offer services or products literally around the world.
Thursday, January 27, 2011
mobile marketing
In fact, Mobile Marketing is not new in Indonesia, because Mobile Marketing has been done by many companies.
Although in Indonesia seems to mobile marketing is not as famous as in other countries, but does not mean that this area can not afford to provide benefits to its players. One of the players in the business of mobile marketing is Bubu Internet. The company that started business as a web developer is getting menggurita to handle a variety of other digital services, including digital media agency.
Although in Indonesia seems to mobile marketing is not as famous as in other countries, but does not mean that this area can not afford to provide benefits to its players. One of the players in the business of mobile marketing is Bubu Internet. The company that started business as a web developer is getting menggurita to handle a variety of other digital services, including digital media agency.
Wednesday, January 26, 2011
Affiliate Marketer Profesional Tips
Becoming an Affiliate Marketer by working for yourself can be made complacent with all the freedom that ultimately regard it as merely a hobby than a business. One has to realize is that if you expect to make money by becoming an affiliate marketer then you should treat it as a business, which requires professionalism. Profesional in running business processes, including relationships with customers.
Small examples around us, a shop for example. Before there Alfamart, Indomart and other mini market, people get used to shopping or buy something to the usual stalls. Why the existence of a mini market can beat ordinary shop? Yes, mini market more professional in doing business than usual stalls. Likewise with Affiliate Marketing, who is more professional, he would be a Super Affiliate that will leave its competitors far behind.
Consequences become an Affiliate Marketer is you only get money from the sale or indicate a person to use the products or services offered. So there is dependence between affiliate marketers to customers, thus your task is not limited to selling products or services are then broken up with the customer.
A Professional Affiliate Marketer is one who can maintain a good relationship customer premises. This can be done by contacting the customer after a sale is with grateful have purchased products or services through your. If you have any tips, tricks or experiences about the products they buy, then give them information about it. Offer help or advice if they need. Thus, when you satisfy a customer, then he will take your good name and very often happens they refer your name to the relationship or their relatives. Who knows tomorrow or the day after they are already referenced will contact you to make the next purchase.
Become a Professional Affiliate Marketer means you will only promote products or services that you believe is qualified and beneficial to the buyers. If you are consulted by potential buyers of one product or service and you are not sure if the product is qualified, then please explain what you think is not good and do not forget to refer a higher quality product. Thus you have built a good reputation as a professional affiliate in the eyes of the customer.
Small examples around us, a shop for example. Before there Alfamart, Indomart and other mini market, people get used to shopping or buy something to the usual stalls. Why the existence of a mini market can beat ordinary shop? Yes, mini market more professional in doing business than usual stalls. Likewise with Affiliate Marketing, who is more professional, he would be a Super Affiliate that will leave its competitors far behind.
Consequences become an Affiliate Marketer is you only get money from the sale or indicate a person to use the products or services offered. So there is dependence between affiliate marketers to customers, thus your task is not limited to selling products or services are then broken up with the customer.
A Professional Affiliate Marketer is one who can maintain a good relationship customer premises. This can be done by contacting the customer after a sale is with grateful have purchased products or services through your. If you have any tips, tricks or experiences about the products they buy, then give them information about it. Offer help or advice if they need. Thus, when you satisfy a customer, then he will take your good name and very often happens they refer your name to the relationship or their relatives. Who knows tomorrow or the day after they are already referenced will contact you to make the next purchase.
Become a Professional Affiliate Marketer means you will only promote products or services that you believe is qualified and beneficial to the buyers. If you are consulted by potential buyers of one product or service and you are not sure if the product is qualified, then please explain what you think is not good and do not forget to refer a higher quality product. Thus you have built a good reputation as a professional affiliate in the eyes of the customer.
Monday, January 24, 2011
Deploying Keyword Phrases
Deploying Keyword Phrases
After you have made a final choice of 15-20 of your most relevant & important keywords, you require to make use of them on different parts of your internet site.
it is not advisable to make use of all of your keywords on all the pages. a great way to make use of the elected keywords on your site is to divide them in to 5-7 groups of keywords. Each group ought to have closely related keyword-forming themes. Identify various sections/ parts of your internet site that closely match with the keyword group themes & optimize your pages using these themes.
Keywords can be used in several portions/ codes of your web pages. The important aspects are listed below:
1. Keywords Per Page
they recommend using your keywords 2-4 times per page. Over-repetition of keywords on a page might be interpreted as spam by the search engines. Make certain you don't put all of your keywords on one page.
Title Tag: A Title Tag of about 90 characters, inclusive of your most important keywords is lovely . for example, the Title Tag of this editorial would be written as �Keyword Research : Techniques for keyword research, keyword analysis & keyword optimization�. Read our detailed editorial onTitle Tag Optimization.
2. Where to make use of the Keywords?
Your important keywords can be used in the following:
Headlines: Keyword rich headlines & sub-headings placed in <H1> & <H2> tags, not only give a brief preview of what follows in the body copy, but also pass the most relevant information on the page or the subsequent paragraph. for example, heading of this editorial reads: Keyword Research for search engine Optimization; followed by a sub-heading: Importance of Keyword Research for search engine Optimization
Meta Description Tag: you ought to write a Meta Description Tag of about 250 characters together with your important keywords. Be cautious about over-repetition. for example, the Description tag of this editorial would be written as: �Keyword research described: Learn all about keyword research, keyword analysis, keyword optimization & promotion keyword research.� Read our detailed editorial on Meta Description Tag Optimization.
Body Text: Headlines in <H1> & <H2> Tags followed by keyword rich body text can improve your ranking chances.
Alt text / Alt Tag: Important keywords can be used in the text that appears when you bring your mouse over an picture on a web page.
Title Attributes: The title attributes, are short descriptions for the hyperlinks telling the users about the content of the landing page. Make use of your important keywords here.
Anchor Text: The words that appear within the hyperlinked portion of the text are called Anchor Text. Keywords appearing in the Anchor Text have a high relevance weight in Search Engines.
File Name: your page's file name or URL also makes use of the most important keyword. For example, file name for editorial :
keyword-research-article.htm
table Summary: The table summary in HTML code describes the content of each HTML table in your code. Though not visible to a user, it is important for people with disabilities & text to speech applications. it is an important place to make use of your keyword phrases.
3. Copy Changes
Given below are a few tips for writing keyword rich copy. For detailed information, refer to our editorial on search engine Copywriting.
it is important to include both the singular & plural versions of your keywords as most search engines return different sets of results for plural & singular forms of the same word.
Keeping your keyword phrases in mind, you might require to make certain changes in the copy of your web page. Therefore, in lieu of just writing (taking the Dentist example)�This procedure involves�' one ought to try & include their keywords by writing �Root Canal Treatment involves�'
Spelling variations of the same word is another thing you ought to look out for. Try to include all different forms of the same word that can be spelled differently or commonly mis-spelt. for example, you can write, � Abscessed Tooth, (commonly mis-spelt as Absessed tooth) is �', thus smartly covering the mis-spelling without giving the user a feeling that the site owner does not know the correct spellings.
Major search engines like Google are not case sensitive. Therefore, headlines & sub-headings can be written in upper or lower case or a combination of both, as it makes no difference in your search engine rankings.
4. Avoiding Pitfalls
Don't get swayed by the Keyword Density formula plenty of SEO specialists profess, it's just over hyped. Though you may find lots of articles written on the importance of keyword density, they don't think it is mission critical. Write your language naturally while leveraging higher use of the keywords in places where it can be used, like substituting keywords in places of articles like �it', �this', etc.
Place your keywords throughout the page, than just at the top, but be very cautious about over-repetition, as search engines would think about that as Spamming.
The Title or the Description of your web page ought to not read like a thesaurus or a collection of keywords, but ought to be descriptive & enticing to make a user click on it & read further. it is important to note that our findings on user behavior have proved that sometimes a site ranking number 5th in Search Engines has drawn more clicks than a poorly titled site ranking number 1 in SERP. for example, in lieu of basically writing �wisdom tooth extraction', a title that reads �painless wisdom tooth extraction' which is inclusive of your USP would lead to enticing more users to click on your entry.
The whole idea behind the Keyword Research exercise is traffic optimization, not traffic maximization. In a nutshell, a lovely Keyword Research helps in bringing qualified traffic to your site that leads to high sales conversions, by being focused & targeting specific search terms.
After you have made a final choice of 15-20 of your most relevant & important keywords, you require to make use of them on different parts of your internet site.
it is not advisable to make use of all of your keywords on all the pages. a great way to make use of the elected keywords on your site is to divide them in to 5-7 groups of keywords. Each group ought to have closely related keyword-forming themes. Identify various sections/ parts of your internet site that closely match with the keyword group themes & optimize your pages using these themes.
Keywords can be used in several portions/ codes of your web pages. The important aspects are listed below:
1. Keywords Per Page
they recommend using your keywords 2-4 times per page. Over-repetition of keywords on a page might be interpreted as spam by the search engines. Make certain you don't put all of your keywords on one page.
Title Tag: A Title Tag of about 90 characters, inclusive of your most important keywords is lovely . for example, the Title Tag of this editorial would be written as �Keyword Research : Techniques for keyword research, keyword analysis & keyword optimization�. Read our detailed editorial onTitle Tag Optimization.
2. Where to make use of the Keywords?
Your important keywords can be used in the following:
Headlines: Keyword rich headlines & sub-headings placed in <H1> & <H2> tags, not only give a brief preview of what follows in the body copy, but also pass the most relevant information on the page or the subsequent paragraph. for example, heading of this editorial reads: Keyword Research for search engine Optimization; followed by a sub-heading: Importance of Keyword Research for search engine Optimization
Meta Description Tag: you ought to write a Meta Description Tag of about 250 characters together with your important keywords. Be cautious about over-repetition. for example, the Description tag of this editorial would be written as: �Keyword research described: Learn all about keyword research, keyword analysis, keyword optimization & promotion keyword research.� Read our detailed editorial on Meta Description Tag Optimization.
Body Text: Headlines in <H1> & <H2> Tags followed by keyword rich body text can improve your ranking chances.
Alt text / Alt Tag: Important keywords can be used in the text that appears when you bring your mouse over an picture on a web page.
Title Attributes: The title attributes, are short descriptions for the hyperlinks telling the users about the content of the landing page. Make use of your important keywords here.
Anchor Text: The words that appear within the hyperlinked portion of the text are called Anchor Text. Keywords appearing in the Anchor Text have a high relevance weight in Search Engines.
File Name: your page's file name or URL also makes use of the most important keyword. For example, file name for editorial :
keyword-research-article.htm
table Summary: The table summary in HTML code describes the content of each HTML table in your code. Though not visible to a user, it is important for people with disabilities & text to speech applications. it is an important place to make use of your keyword phrases.
3. Copy Changes
Given below are a few tips for writing keyword rich copy. For detailed information, refer to our editorial on search engine Copywriting.
it is important to include both the singular & plural versions of your keywords as most search engines return different sets of results for plural & singular forms of the same word.
Keeping your keyword phrases in mind, you might require to make certain changes in the copy of your web page. Therefore, in lieu of just writing (taking the Dentist example)�This procedure involves�' one ought to try & include their keywords by writing �Root Canal Treatment involves�'
Spelling variations of the same word is another thing you ought to look out for. Try to include all different forms of the same word that can be spelled differently or commonly mis-spelt. for example, you can write, � Abscessed Tooth, (commonly mis-spelt as Absessed tooth) is �', thus smartly covering the mis-spelling without giving the user a feeling that the site owner does not know the correct spellings.
Major search engines like Google are not case sensitive. Therefore, headlines & sub-headings can be written in upper or lower case or a combination of both, as it makes no difference in your search engine rankings.
4. Avoiding Pitfalls
Don't get swayed by the Keyword Density formula plenty of SEO specialists profess, it's just over hyped. Though you may find lots of articles written on the importance of keyword density, they don't think it is mission critical. Write your language naturally while leveraging higher use of the keywords in places where it can be used, like substituting keywords in places of articles like �it', �this', etc.
Place your keywords throughout the page, than just at the top, but be very cautious about over-repetition, as search engines would think about that as Spamming.
The Title or the Description of your web page ought to not read like a thesaurus or a collection of keywords, but ought to be descriptive & enticing to make a user click on it & read further. it is important to note that our findings on user behavior have proved that sometimes a site ranking number 5th in Search Engines has drawn more clicks than a poorly titled site ranking number 1 in SERP. for example, in lieu of basically writing �wisdom tooth extraction', a title that reads �painless wisdom tooth extraction' which is inclusive of your USP would lead to enticing more users to click on your entry.
The whole idea behind the Keyword Research exercise is traffic optimization, not traffic maximization. In a nutshell, a lovely Keyword Research helps in bringing qualified traffic to your site that leads to high sales conversions, by being focused & targeting specific search terms.
Sunday, January 23, 2011
Selection of Keyword Phrases
Selection of Keyword Phrases
in case you have followed the above technique of Discovering & Analyzing keywords, you most likely have between 50-100 keyword phrases that qualify as �high-yield� given your site's current valuable keyword phrases that most precisely portray specific qualities of your net site. Though generic keywords are usually searched more, rating with generic key phrases often brings mediocre Return on Traffic.
Focused Key Phrases
As you may have realized by now the focused key phrases not only give your site a better chance to rank, it gets highly targeted traffic leading to higher traffic to sales conversion ratios. Since you have used a technique, which ensures that you are working with popular keywords, rating with any of the short listed keywords assures you of incoming traffic. Amongst the 100 odd keywords you have short-listed, keep your eyes on the ones that have a tight focus on what your site's offering within the parameters of rating possibilities & competitiveness.
Final choice of Keyword Phrases
For making your final choice of 15-20 most relevant keywords, they recommend working in the following method:
Eliminate the keywords, which are difficult to rank with considering the chart given for PR vs. Competition.
Eliminate low popularity Keywords where the search traffic for the terms is low.
Out of the balance keywords that qualify for rating along with your site's current PR, select the most popular keywords, which have the right focus for your site.
in case you have followed the above technique of Discovering & Analyzing keywords, you most likely have between 50-100 keyword phrases that qualify as �high-yield� given your site's current valuable keyword phrases that most precisely portray specific qualities of your net site. Though generic keywords are usually searched more, rating with generic key phrases often brings mediocre Return on Traffic.
Focused Key Phrases
As you may have realized by now the focused key phrases not only give your site a better chance to rank, it gets highly targeted traffic leading to higher traffic to sales conversion ratios. Since you have used a technique, which ensures that you are working with popular keywords, rating with any of the short listed keywords assures you of incoming traffic. Amongst the 100 odd keywords you have short-listed, keep your eyes on the ones that have a tight focus on what your site's offering within the parameters of rating possibilities & competitiveness.
Final choice of Keyword Phrases
For making your final choice of 15-20 most relevant keywords, they recommend working in the following method:
Eliminate the keywords, which are difficult to rank with considering the chart given for PR vs. Competition.
Eliminate low popularity Keywords where the search traffic for the terms is low.
Out of the balance keywords that qualify for rating along with your site's current PR, select the most popular keywords, which have the right focus for your site.
Saturday, January 22, 2011
Analyzing Keyword Phrases
The second step is analyzing your keyword phrases. This involves analyzing the competition for the search terms, i.e. how plenty of pages are indexed in a search engine like Google. This gives you an idea of how plenty of pages are competing for the top spot. While most of the time, the optimized sites are rating high, very often un- Optimized sites show up highly ranked due to the complex nature of the search engine algorithms. it is therefore wise to be aware of the extent of competition.
Analyzing Keyword Phrases
The potential for rating with a specific keyword depends on several factors. The on-page factors address your optimization efforts while the off-page factors like PageRank affect rating in a major way. While it is beyond the scope of this article to speak about the affect & weight of all the factors, your site's PageRank is an important parameter in keyword analysis. Thumb rule is that the higher your site's PageRank, the better the chance of rating with highly competitive keywords. select your keywords keeping your site's PageRank in mind. For more information, read our detailed article on Google PageRank Algorithm
Adding Information & Measuring Competition for Keywords
PageRank
In order to make this task more organized, they recommend making use of Excel Sheets to feed in all the information you have compiled. This will let you make comparisons between various search terms & simultaneously, do away with all the unrelated junk terms that are irrelevant to your site & also the ones that exceed your site's PR requirement.
After you have made your search on Wordtracker or Overture, & short-listed your key phrases, you need to collect information about their competition as described above. Wordtracker offers an in-built gizmo to find the number of pages for your keywords indexed in Google.
Alternately, you can check the competition for your keywords at: search-engine-keyword-competition.php
Analyzing Keyword Phrases
The potential for rating with a specific keyword depends on several factors. The on-page factors address your optimization efforts while the off-page factors like PageRank affect rating in a major way. While it is beyond the scope of this article to speak about the affect & weight of all the factors, your site's PageRank is an important parameter in keyword analysis. Thumb rule is that the higher your site's PageRank, the better the chance of rating with highly competitive keywords. select your keywords keeping your site's PageRank in mind. For more information, read our detailed article on Google PageRank Algorithm
Adding Information & Measuring Competition for Keywords
PageRank
In order to make this task more organized, they recommend making use of Excel Sheets to feed in all the information you have compiled. This will let you make comparisons between various search terms & simultaneously, do away with all the unrelated junk terms that are irrelevant to your site & also the ones that exceed your site's PR requirement.
After you have made your search on Wordtracker or Overture, & short-listed your key phrases, you need to collect information about their competition as described above. Wordtracker offers an in-built gizmo to find the number of pages for your keywords indexed in Google.
Alternately, you can check the competition for your keywords at: search-engine-keyword-competition.php
Friday, January 21, 2011
Discovering Keyword Phrases
The nature of keyword research tools that help you identify various keywords is such that they require initial beginning out keywords. it is important that you identify nice 15 beginning out keywords, tightly focused on your business. you can brainstorm with your colleagues & clients to identify search phrases that are most likely to get qualified traffic to your site. This brainstorming session is intended at discussing the most relevant keyword phrases to the product or service you offer. An initial list of 15-20 keywords can be compiled at this stage, which can be generic in nature. For wider keyword coverage, you will get better leads to the event you have one or five keywords than longer phrases.
Using Wordtracker, Overture to Collect a Corpus of Keywords
Discovering Keyword Phrases
beginning out Keywords
Wordtracker
Keyword Research tools like Wordtracker & Overture can be used to expand on your initial list of beginning out keywords. These tools permit you to find the number of searches being made on a specific term & also look for all related terms that include your search term.
Wordtracker & Overture are the five most widely used services that give you the ability to research & find out what people are actually looking for on the major search engines along with information on how popular a search term was in the last 30 or 60 days.
The database is constantly updated, with the oldest data being removed & replaced with the latest information every week. As of writing this article, Wordtracker offers access to a database size of 324 million entries.
Wordtracker is a fee-based service that allows you to look up popular keyword phrases. Wordtracker is most popular in SEO industry, as it offers a nice search term database & makes looking for keyword related information simple.
Competition Search may also be made at Wordtracker for your short-listed terms. Competition Search allows you to ascertain how plenty of web pages exist for these search terms on different search engines. This helps you choose your chances of ranking with a specific search engine for your search term. Ideally, lesser number of pages with a search engine means a better ranking chance for your search term.
Although Wordtracker is a paid service for regular use, it offers the benefit of one-day free trial, which can be used to complete your keyword research in the event you are organized.
Overture
Overture Search Term Suggestion device, although intended to offer keyword popularity information to the PPC (Pay Per Click) advertisers, works well to over out your keyword research. Enter your main search terms & in response Overture lists out all other popular search terms that contain that particular term or phrase along with the popularity count. Overture lists the search terms in order of their popularity, giving numerical count of past one month.
1. Overture does not make a distinction between singular & plural search terms. Therefore, it can lead you to assume that a keyword is popular in the singular, though it could actually be the plural you ought to target.
2. Related phrases are often collapsed in to thin term listings.
3. The different variations of a word are stemmed as one.
4. Mis-spellings & punctuation are either ignored or stemmed leading to stinted data.
Being a free device, Overture is useful. However, it has a few downsides & its results cannot be completely relied on. they are nice to be used as a guideline. some of the drawbacks of Overture are listed below:
Google Adwords: Keyword Suggestion Tool
Search engines like Google offer some keyword recommendation tools, which can be used as a guide. However, Google does not indicate the popularity count of each search phrase.
Using Wordtracker, Overture to Collect a Corpus of Keywords
Discovering Keyword Phrases
beginning out Keywords
Wordtracker
Keyword Research tools like Wordtracker & Overture can be used to expand on your initial list of beginning out keywords. These tools permit you to find the number of searches being made on a specific term & also look for all related terms that include your search term.
Wordtracker & Overture are the five most widely used services that give you the ability to research & find out what people are actually looking for on the major search engines along with information on how popular a search term was in the last 30 or 60 days.
The database is constantly updated, with the oldest data being removed & replaced with the latest information every week. As of writing this article, Wordtracker offers access to a database size of 324 million entries.
Wordtracker is a fee-based service that allows you to look up popular keyword phrases. Wordtracker is most popular in SEO industry, as it offers a nice search term database & makes looking for keyword related information simple.
Competition Search may also be made at Wordtracker for your short-listed terms. Competition Search allows you to ascertain how plenty of web pages exist for these search terms on different search engines. This helps you choose your chances of ranking with a specific search engine for your search term. Ideally, lesser number of pages with a search engine means a better ranking chance for your search term.
Although Wordtracker is a paid service for regular use, it offers the benefit of one-day free trial, which can be used to complete your keyword research in the event you are organized.
Overture
Overture Search Term Suggestion device, although intended to offer keyword popularity information to the PPC (Pay Per Click) advertisers, works well to over out your keyword research. Enter your main search terms & in response Overture lists out all other popular search terms that contain that particular term or phrase along with the popularity count. Overture lists the search terms in order of their popularity, giving numerical count of past one month.
1. Overture does not make a distinction between singular & plural search terms. Therefore, it can lead you to assume that a keyword is popular in the singular, though it could actually be the plural you ought to target.
2. Related phrases are often collapsed in to thin term listings.
3. The different variations of a word are stemmed as one.
4. Mis-spellings & punctuation are either ignored or stemmed leading to stinted data.
Being a free device, Overture is useful. However, it has a few downsides & its results cannot be completely relied on. they are nice to be used as a guideline. some of the drawbacks of Overture are listed below:
Google Adwords: Keyword Suggestion Tool
Search engines like Google offer some keyword recommendation tools, which can be used as a guide. However, Google does not indicate the popularity count of each search phrase.
Wednesday, January 19, 2011
the basic of marketing
To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.
What is Marketing?
Tuesday, January 18, 2011
10 Marketing Tools for Home-Based Businesses
Owners of home-based businesses sometimes view marketing as an unnecessary expense, but nothing could be further from the truth. Because a home-based business doesn't have a storefront for passers-by to notice, with no opportunity to generate walk-in business, home-based businesses need marketing more than other types of businesses, not less.
To not market your home-based business will almost certainly doom it to failure. Here are 10 good ways you can advertise your home business on a budget:
- A well-designed website: Your website is the first impression of your company for many of your customers. Make it a good one. Your site should provide information about your product or service in a clear and intuitive format. Many people prefer to do their research online before making a purchase, so make sure that your site leaves your customers and prospects with the right impression. See Building a Website for Your Home-Based Business and also Website Quick-Start Guide.
- Direct mail: With the rise of e-mail marketing, direct mail has fallen out of favor, though it is still a cost-effective way to advertise in many industries. To be successful, your direct-mail piece should look professional and feature well-written copy. Hire a professional copywriter and designer if these skills are beyond your ability. You may even be able to barter for design or writing work.
- Brochures: Brochures are still an effective way to present your product or service to new customers. They are relatively cheap and easy to print, and you can distribute them by mail or by leaving them at locations where they will be noticed. A professional-looking brochure can help convince potential customers who are still on the fence about your products.
- Press releases: The only thing better than cheap publicity is free publicity, and well-timed, professional press releases can result in just that. By timing a product launch or promotion to coincide with a related local or national event, you may be able to convince editors to include your release in their media vehicle, be it newspaper, radio, or television. Read How to Write an Effective Press Release for more information.
- Case studies: Case studies aren't just for scientific applications. Studies of your products in action can help your potential customers learn more and make an educated decision before they buy.
- Referrals: Referrals are probably the single best way to attract new customers. If you do something well, people will talk about it. Offering incredible customer service to your clients will ensure that you end up with satisfied customers who are willing to share your information with their friends and colleagues.
- Expertise: If you can speak knowledgeably about your product or service and tie it effectively with current events in the newspaper, on television or radio, or in blogs and websites, you can reach a wide audience and improve your customer base. When you are perceived as a knowledgeable expert, potential customers know that they can rely on you for quality information and quality products.
- Newsletters: Communicate regularly with your clients or customers. When you provide interesting and informative content related to the products you sell, you can turn a subscriber list into a frequent buyer list. If you do not have the time to run your own newsletter, you can submit articles with information on new products and services to different publications.
- Affiliate programs: Online affiliate programs are one of the most cost-effective ways to market your products to a wide range of potential customers. You have the benefits of a commission-based sales force but without any of the hassles of managing actual employees.
- Voice mail: Don’t neglect this important part of your business. Even the outgoing message on your answering machine or voice mail system can help promote your business when used correctly. Make sure your message provides additional product or service information so that it works for you, even in the middle of the night.
Monday, January 17, 2011
marketing 105 Guerrilla marketing
Marketing 105 - Guerrilla Marketing
We all do not have the marketing budgets and resources of Nora Roberts or Sherrilyn Kenyon, but we do have a way to make inroads. Guerrilla marketing is about promoting without a big budget.
But Guerrilla marketing does not work unless you concentrate your efforts on a specific message. Without a clear understanding of the readers you want to attract, you will spread your resources too thin. Instead of focusing on a specific reader base, you will get the occasional purchase instead of building reader loyalty.
Sunday, January 16, 2011
marketing 104 promotion and public relation
Marketing 104 – Promotion and Public Relations
Promotion
In a world where readers have the choice of thousands of books, promotion tools can effectively prompt the readers to choose yours. The challenge of using promotion is to get new readers and turn them into long-term fans.
Saturday, January 15, 2011
marketing 103 internet marketing
Marketing 103 – Internet Marketing
Not only do you need a presence on the net, you should be actively marketing your books there as well. Whether you want to use the internet to simply provide information to you readers or go far beyond that to actually sell your books, you need to have a strategy in place. Direct marketing that works on other media, may not work on the internet. You cannot simply take your brochures and excerpts and stick them on the internet hoping to be effective.
Friday, January 14, 2011
marketing 102 blog
Marketing 102 - Blogs
In addition to websites, it is almost as important to have a blog these days.
Blogs are informal communications among you, your readers and anyone else who might stop by and take an interest in your books. They are opportunities to encourage word-of-mouth sales and to develop relationships with readers on a personal level.
Thursday, January 13, 2011
marketing 101 website
Marketing 101 - Websites
Not only do you need a presence on the internet, you should be actively marketing on the internet.
And there is no internet marketing without a website. In building your website, there is a lot more to consider besides just making it esthetically pleasing.
Wednesday, January 12, 2011
internet marketing plan
Product Strategy
Product: What is the product/service you are selling?
Product Impact: How unique and important do your customer view your product/service?Distribution Strategy
Distribution: How will the customer receive products/goods. How will the distribution method correlate and/or improve the value proposition? How often will one customer receive products/goods in a year?
Tuesday, January 11, 2011
Why Social Media? Pt. 1: Community and Credibility
Two of the biggest buzzwords on the Web right now are “social” and “community” — and it’s easy to see why, given the kind of traffic headed to social networks right now!
Check out the latest figures from analytics website Compete:
Check out the latest figures from analytics website Compete:
Monday, January 10, 2011
Heads Up, eBay.com Sellers -- New eBay UK Rules Foreshadow Major Changes
Since April 1st, private sellers on eBay.co.uk and eBay.ie who have a feedback score of less than 25 are automatically limited to 100 auction listings. On top of that, any private sellers with a high volume of auctions are going to be reviewed by eBay's Customer Support -- and depending on their feedback score and the quality of the items they're selling, they might be forced to upgrade to business status or be banned from selling on eBay altogether.
Sunday, January 9, 2011
Social Networking: What to Share with Your Facebook Community
Facebook is the most powerful social networking site on the Web — and it’s an excellent free tool you can use to promote your business.
Once you have built a community around your Facebook page, you’ll want to send your list regular status updates including interesting and useful information about your business. But what kind of information should you share with your community on this social networking site? That’s a question we often get from our subscribers.
Once you have built a community around your Facebook page, you’ll want to send your list regular status updates including interesting and useful information about your business. But what kind of information should you share with your community on this social networking site? That’s a question we often get from our subscribers.
Saturday, January 8, 2011
eBay and Twitter Join Forces -- But Is That a Good Thing?
Last month Twitter announced the launch of its new @anywhere service -- and eBay is going to be one of the first participating sites.
The service allows sites to integrate Twitter right into their interface, so Twitter users can easily tweet directly from that site without having to leave the site and log in to their Twitter account.
This means that eBay users can tweet about the products they see on eBay directly from eBay itself.
They will also be able to connect directly with any sellers or buyers with Twitter accounts, making it easy for them to exchange information quickly.
The service allows sites to integrate Twitter right into their interface, so Twitter users can easily tweet directly from that site without having to leave the site and log in to their Twitter account.
This means that eBay users can tweet about the products they see on eBay directly from eBay itself.
They will also be able to connect directly with any sellers or buyers with Twitter accounts, making it easy for them to exchange information quickly.
Friday, January 7, 2011
Trying to Source Products to Sell on eBay? Here's a Great Free Resource
If you're just starting out on eBay, we strongly recommend that you figure out what you want to sell FIRST. You can identify niche opportunities using an eBay market research tool such as Terapeak, which identifies what kinds of products are being searched for on eBay.
But once you've done your market research, you're left with the problem of how to find great sources of those products to sell on eBay. And that can be tricky... because if you're not an established business many wholesalers might be reluctant to enter into a business relationship with you. And many drop shippers charge so much for their products that you can't make much profit on each sale.
But once you've done your market research, you're left with the problem of how to find great sources of those products to sell on eBay. And that can be tricky... because if you're not an established business many wholesalers might be reluctant to enter into a business relationship with you. And many drop shippers charge so much for their products that you can't make much profit on each sale.
Thursday, January 6, 2011
Internet Network Marketing
Internet Network Marketing has really gained alot of popularity in recent years in the home business industry. The allure of working at home in network marketing and growing a large organization simply by putting oneself out there, and profiting at the click of a button is quite alluring.
Wednesday, January 5, 2011
show your credibility to costumer
With all the training and coaching done here at the Internet Marketing Center, we get a lot of clients asking which payment methods they should be accepting on their e-commerce sites. Should you just offer Paypal, or should you be having your own merchant account and taking payments directly? The truth is that this is really not really an either/or question at all. You need both as soon as possible, because if you are only accepting e-money, it is costing you.
It’s true! If you are only accepting Paypal or e-money, you are leaving sales AND profits behind.
Why is this?
It’s true! If you are only accepting Paypal or e-money, you are leaving sales AND profits behind.
Why is this?
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