mobile marketing

In fact, Mobile Marketing is not new in Indonesia, because Mobile Marketing has been done by many companies.
Although in Indonesia seems to mobile marketing is not as famous as in other countries, but does not mean that this area can not afford to provide benefits to its players. One of the players in the business of mobile marketing is Bubu Internet. The company that started business as a web developer is getting menggurita to handle a variety of other digital services, including digital media agency.
Bubu Internet looking at mobile marketing in Indonesia as a future promising digital world. Over time its use will increase. This is already beginning to show the behavior of people who more frequently access the Internet via cell phone.
In terms of revenue, mobile marketing is also promising a fairly lucrative revenue. Some predict spending survey conducted for mobile will increase. "Foreseen in 2012, mobile marketing revenues will rise very sharply with the percentage of approximately 250 percent. At that time the company spending on advertising on the internet and mobile television will overcome, "said Tommy Prastowo, Business Development Manager Bubu Internet.
Bubu actually been "playing" with the mobile marketing since 2004. They even have a special division that handles mobile named Bubu Chikka. Working closely with partners in the Philippines, Bubu Chika took the form of content providers. However, because content providers are considered less profitable, Bubu is changing direction with a digital media agency.
One of the companies that become clients in mobile marketing Bubu is Axe. At that time was waging a campaign for Axe Axe products ... Some time ago, Bubu won the trust to work on the Axe. Tommy explained that the numbers on the Axe can be called. This means that there is synergy between the conventional and unconventional marketing. On TV told, there are women who give HP numbers, if the phone connects to the IVR system (Interactive Voice Response). Well, all systems are prepared by Bubu.
Indeed, Bubu has no specific budget for this. "Budget is relative. To go directly to the business need "bullet" that much. Our business here. Totally have to use the funds as well as possible, efficient, and as much as possible ", said Tommy.
Many things had Bubu do to communicate through mobile marketing. Such as seminars, talk shows, as well as road shows to campuses that are educational. There, Bubu really lead the client or prospective workers who are on campus. "It lho mobile marketing or online, not just merely browsing. From there it can generate huge revenue. This is where the importance of unconventional marketing synergy with new media marketing, "as explained Tommy.
Looking at the characteristics of customers who do Bubu is a way to formulate a message to its customers. Segmentation was also seen, whether in the segment C or D, the language too. If you talk to the web, of course Bubu talking in class B and above. However, for mobile, maybe a little lowered. That's because, mobile users in Indonesia has been quite a lot.
Bubu not make customer classification of messages to be conveyed. That is, in fact key performance indicators or what targets to be achieved by the client. Example Axe, in particular where the product speak for the men, aged 18-24 years. Therefore, any language must also be in that age range. Plan ahead, Bubu wants to do the development and expansion features. To that end, they formed a partnership with many other companies, including AdMob and Air Blazer. Expansion of the features that developed is a service ODP (On Device Portal), but still in outsourcing. Bubu therefore expect, in a short time application that was to be applied.
Bubu also will create and develop a specific division that acts as an application. In this case, Bubu as creative. In addition, Bubu is also working with several partners who act as vendors. Indeed, the already established cooperation with several vendors. It is proved Bubu through his client who is always satisfied with the work of Bubu.