Marketing 102 - Blogs
In addition to websites, it is almost as important to have a blog these days.
Blogs are informal communications among you, your readers and anyone else who might stop by and take an interest in your books. They are opportunities to encourage word-of-mouth sales and to develop relationships with readers on a personal level.
Blogs can:
© Develop a community related to your book or genre
© Make information more real idly available on your books
© Provide an opportunity for reader interaction
© Create a buzz about your books
A successful blog is actually one that is not heavily control. While this may sound a bit scary, it is the lack of total control that makes the blog have an greater impact on the readers and potential readers
Blogs need to be
© easy to find – the name should be creative and stimulating
© engaging – graphics should involve the readers but not be distracting
© uninhibited to a certain degree – have rules, but not be totally edited for content
© updated often – post regularly otherwise visitors will not return
© contain rich content – engage the readers and make their visit worthwhile
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