Selection of Keyword Phrases

Selection of Keyword Phrases

in case you have followed the above technique of Discovering & Analyzing keywords, you most likely have between 50-100 keyword phrases that qualify as �high-yield� given your site's current valuable keyword phrases that most precisely portray specific qualities of your net site. Though generic keywords are usually searched more, rating with generic key phrases often brings mediocre Return on Traffic.

Focused Key Phrases

As you may have realized by now the focused key phrases not only give your site a better chance to rank, it gets highly targeted traffic leading to higher traffic to sales conversion ratios. Since you have used a technique, which ensures that you are working with popular keywords, rating with any of the short listed keywords assures you of incoming traffic. Amongst the 100 odd keywords you have short-listed, keep your eyes on the ones that have a tight focus on what your site's offering within the parameters of rating possibilities & competitiveness.

Final choice of Keyword Phrases

For making your final choice of 15-20 most relevant keywords, they recommend working in the following method:
        Eliminate the keywords, which are difficult to rank with considering the chart given for PR vs. Competition.
        Eliminate  low popularity Keywords where the search traffic for the terms is  low.
        Out of the balance keywords that qualify for rating along with your site's current PR, select the most popular keywords, which have the right focus for your site.