Deploying Keyword Phrases
After you have made a final choice of 15-20 of your most relevant & important keywords, you require to make use of them on different parts of your internet site.
it is not advisable to make use of all of your keywords on all the pages. a great way to make use of the elected keywords on your site is to divide them in to 5-7 groups of keywords. Each group ought to have closely related keyword-forming themes. Identify various sections/ parts of your internet site that closely match with the keyword group themes & optimize your pages using these themes.
Keywords can be used in several portions/ codes of your web pages. The important aspects are listed below:
1. Keywords Per Page
they recommend using your keywords 2-4 times per page. Over-repetition of keywords on a page might be interpreted as spam by the search engines. Make certain you don't put all of your keywords on one page.
Title Tag: A Title Tag of about 90 characters, inclusive of your most important keywords is lovely . for example, the Title Tag of this editorial would be written as �Keyword Research : Techniques for keyword research, keyword analysis & keyword optimization�. Read our detailed editorial onTitle Tag Optimization.
2. Where to make use of the Keywords?
Your important keywords can be used in the following:
Headlines: Keyword rich headlines & sub-headings placed in <H1> & <H2> tags, not only give a brief preview of what follows in the body copy, but also pass the most relevant information on the page or the subsequent paragraph. for example, heading of this editorial reads: Keyword Research for search engine Optimization; followed by a sub-heading: Importance of Keyword Research for search engine Optimization
Meta Description Tag: you ought to write a Meta Description Tag of about 250 characters together with your important keywords. Be cautious about over-repetition. for example, the Description tag of this editorial would be written as: �Keyword research described: Learn all about keyword research, keyword analysis, keyword optimization & promotion keyword research.� Read our detailed editorial on Meta Description Tag Optimization.
Body Text: Headlines in <H1> & <H2> Tags followed by keyword rich body text can improve your ranking chances.
Alt text / Alt Tag: Important keywords can be used in the text that appears when you bring your mouse over an picture on a web page.
Title Attributes: The title attributes, are short descriptions for the hyperlinks telling the users about the content of the landing page. Make use of your important keywords here.
Anchor Text: The words that appear within the hyperlinked portion of the text are called Anchor Text. Keywords appearing in the Anchor Text have a high relevance weight in Search Engines.
File Name: your page's file name or URL also makes use of the most important keyword. For example, file name for editorial :
keyword-research-article.htm
table Summary: The table summary in HTML code describes the content of each HTML table in your code. Though not visible to a user, it is important for people with disabilities & text to speech applications. it is an important place to make use of your keyword phrases.
3. Copy Changes
Given below are a few tips for writing keyword rich copy. For detailed information, refer to our editorial on search engine Copywriting.
it is important to include both the singular & plural versions of your keywords as most search engines return different sets of results for plural & singular forms of the same word.
Keeping your keyword phrases in mind, you might require to make certain changes in the copy of your web page. Therefore, in lieu of just writing (taking the Dentist example)�This procedure involves�' one ought to try & include their keywords by writing �Root Canal Treatment involves�'
Spelling variations of the same word is another thing you ought to look out for. Try to include all different forms of the same word that can be spelled differently or commonly mis-spelt. for example, you can write, � Abscessed Tooth, (commonly mis-spelt as Absessed tooth) is �', thus smartly covering the mis-spelling without giving the user a feeling that the site owner does not know the correct spellings.
Major search engines like Google are not case sensitive. Therefore, headlines & sub-headings can be written in upper or lower case or a combination of both, as it makes no difference in your search engine rankings.
4. Avoiding Pitfalls
Don't get swayed by the Keyword Density formula plenty of SEO specialists profess, it's just over hyped. Though you may find lots of articles written on the importance of keyword density, they don't think it is mission critical. Write your language naturally while leveraging higher use of the keywords in places where it can be used, like substituting keywords in places of articles like �it', �this', etc.
Place your keywords throughout the page, than just at the top, but be very cautious about over-repetition, as search engines would think about that as Spamming.
The Title or the Description of your web page ought to not read like a thesaurus or a collection of keywords, but ought to be descriptive & enticing to make a user click on it & read further. it is important to note that our findings on user behavior have proved that sometimes a site ranking number 5th in Search Engines has drawn more clicks than a poorly titled site ranking number 1 in SERP. for example, in lieu of basically writing �wisdom tooth extraction', a title that reads �painless wisdom tooth extraction' which is inclusive of your USP would lead to enticing more users to click on your entry.
The whole idea behind the Keyword Research exercise is traffic optimization, not traffic maximization. In a nutshell, a lovely Keyword Research helps in bringing qualified traffic to your site that leads to high sales conversions, by being focused & targeting specific search terms.
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