Marketing 101 - Websites
Not only do you need a presence on the internet, you should be actively marketing on the internet.
And there is no internet marketing without a website. In building your website, there is a lot more to consider besides just making it esthetically pleasing.
Websites should:
© Be Easy to find – your domain name should be something people would think of if they were trying to find you.
© Download quickly – most internet users are not patient people
© Be inviting – the home pages needs to get your attention
© Provide comprehensive content – information on the site needs to cover all areas of potential interest
© Be engaging (Sticky) – update information regularly and possible be interactive (contest, games, surveys)
© Create buzz (viral) – get your visitors to recommend your site to others
© Be personal – your visitor should feel like a member of the community\
© Support the book you are trying to market – the message on your site should be consistent with your overall marketing strategy
© Have inbound and outbound activities.
Outbound activities:
- Build awareness
- Conveys knowledge of your books
- Increases interest
- Encourages to purchase by promotion
Inbound Activities:
- Gather information
- Gets feedback
- Interacts with readers
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