Analyzing Keyword Phrases

The second step is analyzing your keyword phrases. This involves analyzing the competition for the search terms, i.e. how plenty of pages are indexed in a search engine like Google. This gives you an idea of how plenty of pages are competing for the top spot. While most of the time, the optimized sites are rating high, very often un- Optimized sites show up highly ranked due to the complex nature of the search engine algorithms. it is therefore wise to be aware of the extent of competition.

Analyzing Keyword Phrases

The potential for rating with a specific keyword depends on several factors. The on-page factors address your optimization efforts while the off-page factors like PageRank affect rating in a major way. While it is beyond the scope of this article to speak about the affect & weight of all the factors, your site's PageRank is an important parameter in keyword analysis. Thumb rule is that the higher your site's PageRank, the better the chance of rating with highly competitive keywords. select your keywords keeping your site's PageRank in mind. For more information, read our detailed article on Google PageRank Algorithm
Adding Information & Measuring Competition for Keywords

PageRank

In order to make this task more organized, they recommend making use of Excel Sheets to feed in all the information you have compiled. This will let you make comparisons between various search terms & simultaneously, do away with all the unrelated junk terms that are irrelevant to your site & also the ones that exceed your site's PR requirement.

After you have made your search on Wordtracker or Overture, & short-listed your key phrases, you need to collect information about their competition as described above. Wordtracker offers an in-built gizmo to find the number of pages for your keywords indexed in Google.
Alternately, you can check the competition for your keywords at: search-engine-keyword-competition.php